Influence Of Cultural Values On Advertising Essay

Influence of Cultural Values in Advertising Name: Institution: Introduction Commercial products of multinational companies are being marketed to people from different cultures owing to an increased growth in the world economy (Lin, 2012). Samli (1995) states that in most cases, consumer attitudes are largely driven by the framework of their culture. Mooji points out that global marketing strategies are not culture-free and should not be because its influence on consumer behavior is profound (1998, 2005) .In his article â€Å"The Globalization of Markets†, Levitt (1983) argued that customers can be persuaded by the same advertising appeals and values, irrespective of the culture they belong to. Different frameworks have been used to examine culturally based advertising and subsequently how culture impacts advertising. Two of such frameworks to be highlighted are: i.) low/high context, collectivism/individualism, hard/soft sell appeals (Lin et al., 2012); ii.) sociological research; ethnology inspired research and cross-cultural psychology inspired research (Dahl, 2004). Various authors examined advertisements in countries representing the Far-East (China) and Western (U.S.A.) countries in regard to the two contexts stated. i.) Low/High Context, Collectivism/Individualism and Hard/Soft Sell Appeals Lin et al. (2012) reviewed advertisements of similar products in the two countries and found that commercials in the United States contained a higher level of low contextShow MoreRelatedAdvertisement And Culture Of The Media1658 Words   |  7 Pages Advertisement and Cultural Transformation in Middle East: In Special Context to Oman Abhishek K. Singh Faculty, Department of Communication Studies, College of Applied Sciences Sultanate of Oman dr.asingh89@gmail.com ______________________________________________________________________________ 1. Introduction In the era of information society, media is playing a very crucial part in everyday lives. It influences both how we see ourselves and society in all perspectives. There are differentRead MoreAdvertisements Influence Consumers1048 Words   |  5 PagesDraft 1st 09/28/10 Advertisements Influence Consumers Nowadays, there are a lot of advertisements of various brands in television, magazines, newspaper, the Internet or on the streets. We are living in a world which advertisements appear in many kinds of methods twenty four hours a day. Advertisements often use different images to promote their products for obtaining more economic benefits; the advertisement also brings many bad influences to audiences as well. Because advertisementsRead MoreCharacteristics Of A Brand By A Business Is The Target Of Any Given Business930 Words   |  4 Pagescompetitors in sales (Marquis, 134-143). Advertising is a central aspect in brand development and a successful business applies the most effective advertising platforms in order to strengthen their brand. Through advertising, the performance of a brand is positively impacted since it influences the purchase decisions and more importantly, the behavior of the consumers. Advertising is related with the image and more importantly is determined and portrays the cultural values of the target audience. The awarenessRead MoreMass Media and Popular Culture953 Words   |  4 Pagesamong the media; address the impact of the mass media on advertising, and enculturation, as well as the impact of the Internet and globalization on popular culture, and the interpersonal communication and formation of normative cultural values. The description of the definition of mass media on enculturation is defined as â€Å"the process by which an individual learns the traditional content of a culture and assimilates its practices and values†. (Merriam-Webster, 2009). The media is part of our dayRead MoreSupporting Business Documents : How Accurate And Complete They Are For Existing Users1397 Words   |  6 PagesSUPPORTING BUSINESS DOCUMENTS SUMMARIZING THESE DOCUMENTS HOW ACCURATE AND COMPLETE THEY ARE TO DETERMINE THE ADVERTING CONTENTS Reassurances for Existing Users While presenting the advertising proposals, it is more important to find a very nervous client trying to build reassurances for existing users, that stimulates new usership nor reassures existing users in their behavior. Type or survey used: Commonly used methods for collecting quantitative data include telephone and face-to-face interviewsRead MoreCultural Differences And Influences Of India And Culture Influence On Global Companies1359 Words   |  6 Pages Literature review: The Literature mainly focuses on globalization, Cultural differences and influences in India and culture influence on global companies. It will also discus further on adaption to local culture and weather global companies should adopt the localization and discussed some examples of global companies who has adapted themselves to localization with global strategy. Globalization is ‘ Crystallization of the entire world as single place.†(Mooji,1998) According to Anderson and SvenssonRead MoreThe New Consumerism And Media Culture1418 Words   |  6 Pagesby making diamonds have a higher status and making that an iconic phrase. There was a time advertising relied solely on discourse and conveying a product candidly but it has since evolved and begun to incorporate pop culture. The focus on the advertisement is portraying goods or services in their best light possible and make them appear to be a characteristic of an ideal life. The main factor of advertising relies on making a consumer believe that their quality of life relies on commodities. TheirRead More Television Advertisement789 Words   |  4 Pagesadvertisement standardization/adaptation at the international level refers mainly to the manipulation by the manager of the promotional mix elements (Bradley Sousa, 2005). Supporters of standardization say a trend is sweeping both marketing and advertising – the movement to create products that are manufactured, packaged and promoted the same way around the world, regardless of individual cultures (Mueller, 1989). According to Bradley Sousa (2005) higher degree of adaptation is encouraged when theRead MoreCultural Differences Of Business Practices1625 Words   |  7 Pagesbigger than before. Companies are also facing cultural differences when they enter into different countries. Culture is an important part of human society composing of knowledge, beliefs, art, morals, laws and other habits. Cultural differences are the variations in what people have, think and behave between different countries, religions or societies. (ghauricateora,2006) Whatever field a company is devoted to, whether they are local or multinational, cultural differences play an inevitable impact onRead MoreThe Advantages and Disadvantages of Mass Media1011 Words   |  5 Pagesas a useful device related to countries where there is a lot of violence. The second advantage is cultural awareness. Cultural programmes where there is the use of local language is highlighted as an aspect of cultural development by both the interviewees and focus groups. An elderly presenter on Radio Rhino was another good example for cultural development as he was well versed with the norms, values and traditions of the local community. The programme Tekwaro presented by okullu Arach contributes

Piagets Cognitive Theory Essay - 1080 Words

Psychology Piagets Cognitive Theory Cognitive development is the development of thought processes, including remembering, problem solving, and decision-making, from childhood through adolescence to adulthood. Historically, the cognitive development of children has been studied in a variety of ways. The oldest is through intelligence tests. An example of this is the Stanford Binet Intelligence Quotient test. IQ scoring is based on the concept of mental age, according to which the scores of a child of average intelligence match his or her age. IQ tests are widely used in the United States, but they have been criticized for defining intelligence too narrowly. In contrast to the emphasis placed on a child ¡Ã‚ ¦s natural abilities by†¦show more content†¦Not everything can be assimilated into existing schemas, though, and the process of accommodation must be used. In accommodation, existing schemas are modified or new schemas are created to process new information. According to Piaget, cognitive development invol ves an ongoing attempt to achieve a balance between assimilation and accommodation that he termed equilibration. He formulated a theory that systematically describes and explains how intellect develops. The basis of his theory is the principle that cognitive development occurs in a series of four distinct stages: sensorimotor, preoperational, concrete operations, and formal operations. In the first, or sensorimotor, stage (birth to two years), knowledge is gained primarily through sensory impressions and motor activity. Through these two modes of learning, experienced both separately and in combination, infants gradually learn to control their own bodies and objects in the external world. Toward the end of Piaget ¡Ã‚ ¦s career, he brought about the idea that action is actually the primary source of knowledge and that perception and language are more secondary roles. He claimed that action is not random, but has organization, as well as logic. Infants from birth to four months however, are incapable of thought and are unable to differentiate themselves from others or from the environment. To infants, objects only exist when they are insightShow MoreRelatedPiagets Theory of Cognitive Development1075 Words   |  5 PagesPiaget’s Theory of Child Psychological Development There currently exists a great deal of literature based on child developmental psychology from a variety of great psychologists, notably Freud, Erikson, Bowlby, Bandura, Vygotsky, and many others. However, this paper will focus on the theories of Jean Piaget. Jean Piaget, a Swiss developmental psychologist and philosopher, was born in Neuchatel, Switzerland on August 9, 1896. 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Sensorimotor intelligence is thinking by observing objects and acting in response to them. Throughout the stages the child understands that objects continue to exist even when they cannot be seen which is referred to as object permanence. When a child exhibits a behavior that creates an experience that leads to repetitionRead MorePiagets Theory of Cognitive Development1173 Words   |  5 PagesCognitive development is the development of thought processes, including remembering, problem solving, and decision-making, from childhood through adolescence to adulthood. Historically, the cognitive development of children has been studied in a variety of ways. The olde st is through intelligence tests. An example of this is the Stanford Binet Intelligence Quotient test. IQ scoring is based on the concept of mental age, according to which the scores of a child of average intelligence matchRead MorePiaget’s Theory of Cognitive Development3150 Words   |  13 PagesPiaget’s Theory Of Cognitive Development Jaclyn F. Losquadro Hunter College, The City Of New York Piaget’s Theory of Cognitive Development Cognitive development is much more than addition of new facts and ideas to an existing store of information. According to Piaget, our thinking processes change radically, though slowly, from birth to maturity because we constantly strive to make sense of our world. He also believed that all people pass through the same four stages (sensorimotor, preoperationalRead MoreTheories Of Development : Piagets Theory Of Cognitive Development1363 Words   |  6 PagesPiagets theory of cognitive development In the 1960s and 1970s, the Freudian psychology was changed with the initiation of the empirical methods to study the human behavior. Psychologist and philosopher Jean Piaget empirically verified, moving towards the cognitive development theory to provide the new perspective to the individual in getting awareness about the developmental stages of the children. Just like Freud, Piaget thought that human development could only be described in stages. On theRead MoreDiscuss Piagets theory of cognitive development1235 Words   |  5 Pagesï » ¿Discuss Piaget’s theory of Cognitive Development Cognitive Development can be defined as the development of thought processes. This includes thinking, concept understanding, problem solving, and decision making and remembering from childhood on to adulthood. There are two theories of Cognitive development that offer us two different ways of understanding it. The first is called Domain general. This theory states that one line of development determines all of the changes in a child’s

Corporation International Management Intel â€Myassignmenthelp.Com

Question: Discuss About The Corporation International Management Of Intel? Answer: Introducation International management take into account the related skill and knowledge beyond the expertise of normal business like being familiar with the regulations of the business existing in that country in which the company is operating. This paper would be taking into consideration Intel Corporation. The main objective of this report is to deal with Intel Corporation and focus on its organizational structure and the way it has been planning its business over the years. It would also take into account the organizational culture persisting in the company along with the functions of its HR department and the way they deal with their regular operations. It is an obvious fact that Intel Hr Department does its work in the best possible way for the fact that they have been able to recruit some of the best talents available within the industry (Hewson Stewart, 2016). They have been selective, they have been patient and they have been blessed with positive results. Methodology: This paper would take in the process of secondary research in which the data is being gathered from, for instance the subject of the research. The researcher or the author needs to take proper care of distinguishing the secondary research from the primary research that accounting use of the secondary data sources of raw nature (Silverman, 2016). This paper would be evaluating the information that is already known, things that are readily available over the website with original sources along with full citation, which usually comes in the shape of absolute listing or annotated listing. For the things that would be analyzed like the organizational structure, the HRM functions of the company along with expansion and growth of the company are things whose information would be readily available in the website of the company along with other relevant articles and journals. Data Collection: The secondary data that would be collected for this study would generally be from relevant journals, articles and other well sourced websites, including that of the company. The company website is the place where relevant information exists along with any facts and figures if necessary. Intel Corporation is one of the well known reputed companies existing globally, thus finding information about it is not the hardest things to do existing over the database. However, it is important to assess the accuracy of the information existing over the database with the information in the company website (Silverman, 2016). Certain information is difficult to obtain from the company website, so assistance from other relevant articles and newspaper would help the cause. Data Analysis: This section would be analyzing the information that has been gathered over the company website along with some other relevant sources for the in-depth study on the topic. The credibility of the source needs to be justified for the analysis part. This section would be dealing with the several factors of Intel Corporation that has been discussed. About the company: Intel Corporation was kicked off in the year 1968 by Gordon Moore and Robert Noyce, both engineers having outstanding reputation in the segment of the integrated course. They encountered no intricacy in getting the funding of the venture for starting up the operations of Intel. In the year 1971, Intel proclaimed the 4004 microprocessor and within next year that number augmented to 8008. Intel is such a company that has been generating an augmentation in the factor of technology on regular basis. It has been able to establish itself as the global leader in the silicon innovation. It develops products, technologies along with the initiatives in continually advancing on the ways people live and work. The corporation is in the habit of following the standard of responsible business along with communal code of conduct. Organizational Structure: The organizational structure of Intel Corporation is mainly based on the nature of the business technology. For example, the marketing conditions for the microprocessors along with the relevant technologies impose a mixture of challenges that the company can deal with through the present structure of the organization. A structure of the firm or the organization is generally stated to be the symphony of required components for keeping a system efficient along with effective operations (Lee, Kozlenkova Palmatier, 2015). In the case of Intel, the structure of the organization is mainly based on the type of the products. Intel has been a leading player in the industry of semiconductor with it using the facets of its structure of the organization in ensuring the success in improving and marketing of its several products for technology in targeting global customers. The organizational structure of Intel is product-type divisional organizational configuration. The processors of the company along with the relevant products are being segmented as per the markets and functions (Schmitt, 2014, July). The following are stated to be the key facet of the organizational structure of Intel: Functional Groups: It is one of the significant facets in the organizational structure of Intel. These groups are mainly based on the activities of administration along with the requirements of the management. Taking into consideration the emphasis of the types of products in the structure of the corporate, many of the functional group communicates certain sort of products, for the purpose of the efficient administration and management. The organizational structure of Intel has the following functional groups: CEO Manufacturing Technology Intel Capital HR Communication and Devices Software and Services Sales Marketing Product-type division: This is stated to be the main feature in defining the structure of the organization existing in Intel. These divisional segments are mainly based on the product sort that the company provides. For instance, the Data center Group is a fragment for the servers that are energy-efficient in nature. Each of the divisions of the corporate structure is being treated as a business division that has its own lay down of strategies for the growth of the business along with marketing. The following are the product type divisional structure: Client Computing Group Data Center Group Internet of Things Group Geographical Division: This corporation boasts of geographical locations as well as one of the minor facets of the structure of the organization (Hewson Stewart, 2016). These divisions of structure are mainly being used for the purpose of financial reporting along with other minor tasks associated to management. For instance, the company allots a geographical segment for the market of U.S., considering its consequence in the business of microprocessor and semiconductor (intel.com, 2017). Strategies of Intel: At every stride of the process of their value chain, certain ways have been initiated in increasing the demand factor. Intel has identified the fact that the need of the computers would augment with the high observance of software by the people. Many of the strategies of the company have been in creating values within this chain. During initial times, the company has been structured in setting up for Intel capital in investing companies in the value chain (Deshmukh, 2014). After that it was for developing the performance of the Intel chip, the company compensates the independent vendors of software in writing the same. In the later stages, the company has been able to correlate itself with Microsoft for development of some of the operating organisms for their processors. The company has been able to form some of the special groups who are being connected with some famous providers of application for testing the chips of Intel (intel.com, 2017). Several strategies of Intel Corporation might be programmable solutions, cloud along with the data center and the other being Moores law. The virtualization and software are progressively more defining the structure in the data center that would be playing to the strengths of Intel; driving more data center footprint to the architecture of Intel (Lee, Kozlenkova Palmatier, 2015). Intel has been accelerating the analytics power and value by enduring to innovate in the high-performing computing and big data. Moores law is basically a law of economics with Intel driving hard in continuing to exploit its value. This law states the fact that Intel can shrink the dimensions of transistor by approximately 50 per cent roughly, thus motivating twice the transistors for identical cost. This concept has been able to fuel the revolution around technology. The companys leadership in Moore law has driven the products in delivering immense growth of computing power along with increasingly better p ricing and economies (Schmitt, 2014, July). Intel is all set to lead the new era though remaining true to their sources. Intels Organizational Culture: The values of Intel Corporation are the key defining factors of the culture of the organization. This company is better known for its culture of meritocracy that takes in the ability and output of the corporate. This culture distinguishes Intel from its rivals, sustaining a high-end brand along with influencing the customers and the suppliers in adopting the technological effectiveness. Intel has been a company that is customer oriented where it satisfies the need of the company. In Intel, employees are being trained hard in identifying the possible challenges the customers might face with the products. This helps the company in determining the concerns that must be included in the process of development of product. Intel does take lot of risks, a feature within their culture that enables them in taking that extra step for trying out new things. For instance, the workers of Intel are being optimistic in bringing up the solutions for deliberation among the executives of upper management. This corporate culture helps in contributing to the proactive capability of the company in addressing the issues along with the challenges. Intel provides its employees one of the best places to work in for optimizing the motivation of the employees along with their moral (Herrera, 2015). Motivation along with morale minimizes the turnover of the employees and the costs associated with it. This facet of the corporate culture helps in the cooperation factor of employees for their own advantage. For instance, HR programs have been initiated by HR that promotes solidarity and affinity among the employees. Quality is one of the key selling point aligned with Intels generic strategy. As such the company would be making sure that the culture of the organization exemplifies the principles of quality along with the ideals. HR strategy of Intel: Intel has called for embracing a product-driven plan of strategy for shaking up the products of the company along with the way innovation is being made. The IT environment of Intel has accelerating business cycles with the groups being spread over in various geographical locations (Tricker Tricker, 2015). This signifies the fact that collaboration along with the faultless connectivity should exist within the employees of the organization. One of the strategies of the Human Resource that is being applied in Intel is the strategy of the HR people. The company have been strategizing in making a shift to a new hiring process where the professionals would be recruited having skills of cross sectional. These groups would then be working in partnership in coming up with the undeniable products that are stated to be in-line with the process of the strategic plan. Moreover, the business units that have been established for each product district with the inclusion of the factor of mobility and units of digital health. All the units boast of processor experts for the sake of supporting the strategy of Intel. For example, as means of generating the digital technologies of health, the organization would be employing the professional doctors who in all probabilities work in close quarters with other ethnographers to come up with the technologies related to digital health giving assistance to elderly people having Alzheimers. The HR department of Intel is generally responsible for hiring, improving and retaining of the brightest employees while they go about strengthening their company culture along with the values. The Intel human Resources offers first rate, cost efficient services along with their support to the employees across the globe and is hugely dedicated in advancing the business goals of Intel. The HR of Intel encourages certain activities of the team; actively involving all the persons in coming up with ideas of their own and facilitating them in presenting it in the meeting. Moreover, Intel Corporation has been providing the best possible financial rewards primarily based on the individual performance within a given time frame. They have also been providing their employees with a variety of insurance coverage, health care along with the opportunities of employee development. Their profit sharing map pays cash rewards twice within a year. Through the program of Customer Excellence, employees might receive an extra pay of two days on top of the payout of ECBP (intel.com, 2017). Conclusions: It has been found through the analysis that Intel Corporation has been able to establish a great work environment in their working culture where they constantly motivate their employees for better performance. The organizational structure is such that each of the divisions within Intel is being treated as a separate business unit that has the ability in operating in independent manner which proves their strength as a company. The company also boasts of the functional groups along with the geographical segmentations which very few companies have been able to do. Moreover, it has also been found that Intel has been able to position themselves uniquely in powering the cloud and driving the progressively more smart and connected world. They see opportunities in the expansion of the virtuous cycle like the memory, the cloud and the data center, all being bound together through the process of connectivity and being enhanced by the Moores law operations that would offer Intel a dynamic prospect. The company is stated to be in time when the factor of technology is being valued not just for the devices it manufactures, but for the experiences it has been making possible. Intel would be leading within the new era through the process of remaining true to their history as being the investors, as the world class innovators and the worldwide leader in manufacturing. The company would be planning to lead in a broader way along with sharper implementation. In doing all these, Intel would be able to create a lasting value for their customers, shareholders a nd partners and attaining their mission in leading in a connected world. The HR too plays their role effectively in channelizing Intel in the path of success. They have been effective in bringing the best out of their employees on many occasions. It can be concluded that Intel has been blessed with a lot of things that has helped the company in being where it is today. Intel has been flexible and thoughtful in the way they deal with their work process. They value their customers, they are a company that has been service-oriented over the years, for which they have been able to generate the required goodwill in the market place. People believe in them and so does their employees. Reference: Brian Krzanich: Our Strategy and The Future of Intel | Intel Newsroom. (2017).Intel Newsroom. Retrieved 22 September 2017, from https://newsroom.intel.com/editorials/brian-krzanich-our-strategy-and-the-future-of-intel/ Deshmukh, S. (2014). Human Resource Management and Organization Innovation.Sinhgad Institute of Management and Computer Application (SIMCA), 307-313. Herrera, M. E. B. (2015). Creating competitive advantage by institutionalizing corporate social innovation.Journal of Business Research,68(7), 1468-1474. Hewson, C., Stewart, D. W. (2016).Internet research methods. John Wiley Sons, Ltd. Lee, J. Y., Kozlenkova, I. V., Palmatier, R. W. (2015). Structural marketing: Using organizational structure to achieve marketing objectives.Journal of the Academy of Marketing Science,43(1), 73-99. Schmitt, N. (2014, July). HOW STAFFING FUNCTIONS COMMUNICATE TO ORGANIZATION MEMBERS AND THE PUBLIC. InMeeting the Challenge of Human Resource Management: A Communication Perspective(p. 88). Routledge. Silverman, D. (Ed.). (2016).Qualitative research. Sage. Snell, S. A., Morris, S., Bohlander, G. W. (2015).Managing human resources. Nelson Education. Tricker, R. B., Tricker, R. I. (2015).Corporate governance: Principles, policies, and practices. Oxford University Press, USA. Weitz, K. (2017). The Organizational House of Culture.Life.